6 October 2025
VOXI Mobile And KISS Join Forces For Halloween in ‘Ex-Orcism’ Campaign
VOXI Mobile and Bauer Media鈥檚 KISS are leveraging their longstanding partnership to launch The Ex-Orcism, a cross-platform Halloween campaign designed to deepen audience engagement through standout storytelling, cultural connection, and platform-led content.
Launching in mid-October, The Ex-Orcism will banish the ghosts of past relationships through a series of VOXI-powered content across KISS Breakfast with Jordan and Perri and social media, culminating in a finale moment on Halloween itself.
Listeners of KISS Breakfast will be invited to share their story of why their 鈥渆x鈥 needs聽 banishing this Halloween – with stories amplified on-air and across social platforms. Over three weeks, listener stories will be shortlisted on air, with the audience voting on which 鈥渆x鈥 deserves to be banished. Throughout the campaign participants will be given the chance to win prizes, as well as a holiday for the overall winner.
Audience voting, live reveals, and short-form social formats will extend engagement across Instagram and TikTok, ensuring content is optimised for KISS鈥檚 younger, mobile-first audiences.
The campaign will finish with a video-led finale designed to create high-impact, shareable content. Staged in a haunted manor house, ex-Love Island contestants will debate the finalists鈥 stories in a theatrical setting. Each relationship will be represented by a symbolic memento – from a hoodie to a holiday souvenir – which is cast, Traitors- style, into the fire as part of the 鈥渂anishment.鈥
On 31st October, the final day of the campaign, VOXI will take full ownership of Halloween on KISS, with hourly credits, live reads, and 30鈥 spotlights across the day, maximising the brand鈥檚 presence on-air.
Rebecca Frank, Content Director, KISS, commented: “At KISS we are all about those big cultural moments that get our audience talking, sharing and 100% involved 鈥 so Halloween is the perfect excuse to go all in.聽 VOXI: The Ex-Orcism gives Halloween a uniquely KISS twist: bold, cheeky and impossible not to get involved in.鈥
Simon Kilby, Managing Director, Bauer Media Advertising, said: “KISS is all about creating bold, culturally relevant campaigns that really connect with our audience wherever they are. Partnering with VOXI on The Ex-Orcism is the perfect example of that – turning a Halloween idea into a cultural moment that delivers real value for both brands and shows Bauer鈥檚 strength in building meaningful, audience-first partnerships.鈥
Jordan Stone, Head of Brand, VOXI Mobile, added: 鈥淰OXI Mobile is built for the social-first generation 鈥 creative, always sharing, and always connected. Our Ex-Orcism campaign taps into that energy, turning Halloween into a moment of real-time storytelling and audience participation across the platforms they love most. By partnering with KISS, we鈥檙e bringing relatable stories to life in a bold way that鈥檚 mobile-led, socially charged, and designed to spark conversation across TikTok, Instagram, and beyond.鈥
