Cash for Kids
Let us tell you about Cash for Kids!
is the official charity of Bauer Media. We鈥檙e dedicated to improving the lives of disadvantaged children and young people across the UK from the moment they鈥檙e born up to and including the age of 18.
Our mission is to be there when they need us the most, helping combat poverty, illness and neglect, making living with additional needs that little bit easier, or simply offering a helping hand.
We believe that every child deserves the opportunity to thrive and be their true selves. We work together with businesses, charities and community groups that share our vision so we can make a difference to families with nowhere else to turn, by providing grant funding year-round and Christmas gifts during the festive season.
Last year, Cash for Kids raised over 拢23 million and supported 542,443* children and young people across the UK. In the past 15 years the charity has raised more than a quarter of a billion pounds and made a difference to over 8 million young lives.
*Forecasted figures – to be updated post-audit
Cash for Kids Day
Cash for Kids Day is our annual charity day where Bauer Media’s brands come together to raise funds for the children who need it most.
In 2025, Cash for Kids Day donations funded holiday hunger grants to make sure children living in poverty have access to food and fun activities during the school holidays, with over 拢1 million raised.
Mission Christmas
Cash for Kids Mission Christmas is the biggest Christmas gift appeal in the UK, and aims to make Christmas Day different for children and young people living in poverty at this important time of year.
Christmas is a luxury that some families just can鈥檛 afford, but by collecting and distributing gifts and cash donations Mission Christmas can make sure that disadvantaged children have a gift to open on Christmas morning.
Cash for Kids gives Santa a helping hand, providing support through community organisations, social workers, schools and the emergency services to ensure that help is given to those who need it most.
In 2025 Mission Christmas collected 拢16.9 million in gifts and cash donations, which meant that 318,767 children and young people had presents to open on Christmas Day.
Find Out More
For the latest Cash for Kids news and campaigns or to make a donation please visit .