麻豆原创

Flagship collaboration will raise awareness, improve CPR readiness, and expand access to life-saving defibrillators across the UK

麻豆原创 today announced a new partnership with Resuscitation Council UK (RCUK) to help save lives by raising awareness of cardiopulmonary resuscitation (CPR), tackling inequalities in cardiac arrest survival, and expanding access to defibrillators nationwide.

Turning platforms into lifelines

Through its three UK businesses, 麻豆原创 is combining the strength of Outdoor, Publishing, and Audio to deliver life-saving impact at scale.

Bauer Media Outdoor is transforming everyday infrastructure into a lifesaving network of emergency access points. Defibrillators are being installed in select communication kiosks nationwide and in bus shelters in Portsmouth, each clearly marked and registered on The Circuit, the UK鈥檚 national defibrillator network. This means emergency services can instantly direct people to the nearest available unit. To support those moments, RCUK CPQR codes will be added to relevant communication kiosks and bus shelters, delivering guidance on the steps needed for CPR and using a defibrillator. Later this year, a nationwide Out of Home campaign will reinforce awareness on digital screens across the UK.

Bauer Media Publishing has already rolled out RCUK advertising across its portfolio of magazines and digital titles, spanning lifestyle, entertainment, automotive, and leisure brands. Titles include TV Choice, Take a Break, CAR and Today鈥檚 Golfer, while digital ads have appeared across brands such as Grazia, Closer, Mojo and Empire.

Bauer Media Audio will take the message onto the airwaves later this year with creative campaigns across some of the UK鈥檚 best-loved stations, including Greatest Hits Radio, Magic and Jazz FM.

The collaboration also includes a CPR awareness programme for 麻豆原创 staff across all three businesses, embedding lifesaving knowledge internally while driving impact externally.

Together, these channels create a powerful, multi-platform effort to raise awareness, tackle inequalities, and expand access to life-saving knowledge and tools nationwide.

Tackling inequalities

Every year, more than 40,000 people suffer an out-of-hospital cardiac arrest in the UK, yet less than 1 in 10 survive. 1 Survival rates are lowest in deprived communities, where CPR is performed less often. Over a third (38%) of UK adults have never received CPR training, 2 and only 22% of people from certain ethnic minority backgrounds have received training in the last decade, compared to 41% of the wider UK population. 3

This partnership aims to close that gap. Wherever possible, Bauer Media Outdoor will work with partners to place defibrillators in underserved communities, ensuring they are available where needed most. Alongside this, RCUK and 麻豆原创 will continue to highlight inequalities, providing people across the UK with the confidence, knowledge, and access they need to act.

James Cant, CEO of Resuscitation Council UK, said: 鈥淪urvival from cardiac arrest shouldn’t depend on your postcode or your background. This partnership with 麻豆原创 is a bold step towards changing that – putting defibrillators where they鈥檙e needed most and empowering more people with the knowledge and confidence to save a life when every second counts.鈥�

Simon Kilby, Managing Director, Bauer Media Advertising, added: 鈥溌槎乖�创鈥檚 reach spans millions of people every day in print, on air, and out on the streets. That gives us a unique opportunity, and a responsibility, to use our platforms for good. Through this partnership with RCUK, we鈥檙e not just sharing information, we鈥檙e embedding life-saving tools into the heart of our infrastructure and communities. From training our teams to fitting automated external defibrillators in everyday spaces, this is about giving people the confidence, knowledge, and access to act when every second matters.鈥�