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Bauer Media is proud to announce its partnership with FAME*FACTORY, a trail-blazing first-of-its-kind walk-through immersive experience, launching on 1st October at Immerse LDN, located at the iconic Excel Waterfront.   

FAME*FACTORY invites visitors to step into the spotlight and live out their celebrity dreams in a dazzling, high-energy journey through the world of fame. As part of the innovative collaboration, Bauer Media has activated its legendary entertainment brands heat and Smash Hits in a unique guest experience, giving visitors the chance to appear on headline-worthy covers.

Produced by Done + Dusted—the creative force behind global spectacles like The Oscars, The Emmys, and the London Olympics Opening Ceremony—FAME*FACTORY blends red-carpet glamour with behind-the-scenes drama.  From stylists and paparazzi to green rooms and gossip, the experience captures the highs and headlines of celebrity life, ensuring every moment is infused with star-studded brilliance.

heat will be covering all the glitz and glamour from the FAME*FACTORY red carpet launch night on and its social channel.

Tammi Townley, Publisher of heat, commented: “We’re thrilled to see heat and Smash Hits brought to life in such a bold and imaginative way. FAME*FACTORY captures the essence of what our brands have always celebrated—fun, fame, and fabulousness. It’s a chance for fans to step into the spotlight and live out their celebrity dreams.” 

Adrian Pettett, CEO of D + DX, the immersive theatrical division of Done + Dusted added: “Partnering with Bauer Media has allowed us to bring an authentic layer of pop culture to FAME*FACTORY. The inclusion of heat and Smash Hits adds a nostalgic yet fresh dimension to the experience, making it even more immersive and exciting for visitors.” 

Hamish Hamilton, creator of FAME*FACTORY, double BAFTA-winning Director and Co-Founder of Done + Dusted, said: “I’ve been around fame and celebrity my entire professional life. Directing events like The Oscars, The BRITs and MTV’s VMAs has given me a red-carpet view of the crazy world around the famous. So, one day, I decided to create a show that allowed everyone to experience the celebrity lifestyle, and this is it.” 

The immersive experience opens to visitors from Saturday 4th October 2025. With something for everyone to enjoy, FAME*FACTORY is perfect for families, friendship groups and anyone looking for an unforgettable day or night out and a shared experience that’s as entertaining as it is spectacular.

Tickets from £26 (fee applies).  To hear more about FAME*FACTORY and to get 20% off all tickets from 4th to 31st October, .

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For further press information, please contact:
Susie Asbury – Interim Corporate Communications Director, Bauer Media UK
susie.asbury@bauermedia.co.uk

Jyoti Mand – Communications Manager, Bauer Media UK
Jyoti.mand@bauermedia.co.uk

About Bauer Media UK   
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Â鶹ԭ´´, one of the world’s largest privately owned media businesses with media assets all over the globe.

About FAME*FACTORY: 
FAME*FACTORY is produced by D + DX, the immersive arm of award-winning global production company Done + Dusted. Created to push the limits of live entertainment, FAME*FACTORY brings together the worlds of physical production, theatre, digital technology, and storytelling to deliver an experience you won’t find anywhere else.
Done + Dusted is the creative team behind some of the world’s most iconic live moments, helping to shape the Oscars, the Super Bowl Halftime Show, the Emmy Awards, and the London 2012 Olympic Opening Ceremony.

About Immerse LDN: 
Immerse LDN is London’s newest and the UK’s largest immersive entertainment district, located along a kilometre of Excel London’s scenic Royal Docks waterfront. Spanning 160,000 sq. ft, it features multiple state-of-the-art venue spaces that play host to some of the world’s most popular immersive attractions and entertainment brands and a street food-inspired dining venue, Waterfront Street Kitchen & Bar.
Since its launch, Immerse LDN has sold over one million tickets across a dynamic line up of must-see experiences, including The FRIENDS TM Experience: The One in London, Tutankhamun: The Immersive Exhibition, The Formula 1® Exhibition, Squid Game: The Experience, and Elvis Evolution: The Immersive Experience. Part of Excel’s £300 million investment programme, Immerse LDN is a cornerstone of the Royal Docks regeneration initiative — driving significant visitor growth, creating new employment opportunities, and redefining London’s entertainment landscape.