麻豆原创

鈥榊our Essential Guide to聽The Masters鈥櫬爏upplement聽published with May issue聽as聽golf season聽starts

Bauer Media鈥檚 Today鈥檚 Golfer,聽Britain鈥檚 number one golf magazine, has unveiled a bold new refresh with its May Issue, available now. 聽The revamped edition gives readers more value than ever, kicking off with a 48聽page鈥�Your聽Essential聽Guide to The Masters鈥痵upplement聽packaged with聽the main issue.

To shape the refresh, the鈥�Today鈥檚 Golfer鈥�team undertook comprehensive research to understand exactly what their readers wanted. 聽The study explored players’ on course habits, purchasing behaviours, handicaps, travel patterns and more. 聽These insights were directly integrated into the redesign, culminating in the all-new May Issue.

Inside the ALL-NEW Today鈥檚 Golfer聽two magazine value pack聽there are:

路听听听听听听听听听听听听听听听 More Tips聽–聽28 pages of game-changing advice

路听听听听听听听听听听听听听听听 More Gear –聽Expert tests, reviews, buying tips

路听听听听听听听听听听听听听听听 More Deals聽on equipment and green fees聽鈥� save 40% on clubs and tech

路听听听听听听听听听听听听听听听 Five聽easy ways聽to fix your game in 15 minutes

路听听听听听听听听听听听听听听听 罢别蝉迟别诲听鈥� this year鈥檚 best fairway woods, from 拢245

路听听听听听听听听听听听听听听听 48 page Your Essential Guide to The Masters – widely viewed as the true start of the UK golf season

To support the refresh,鈥疶oday鈥檚 Golfer鈥痠s launching a fully integrated marketing campaign to maximise reach across all platforms. Activity聽includes retail promotion screens at point of sale, dedicated digital support via a website feature, and expanded activation across social channels聽– including聽contributor content and a new video explaining the changes. Subscribers will receive targeted email communications, and trade audiences will be engaged through聽golf industry聽channels.

Today鈥檚 Golfer聽Editor Chris Jones聽said: 鈥淲e wanted to reinforce our No.1 position and capitalise on the continued popularity of the game, and as our last brand refresh took place pre-Covid, we conducted new research to understand exactly what today鈥檚 golfers want.聽We鈥檝e聽built those insights directly into the refresh, giving them more tips, more gear guidance, more great deals 鈥� and an additional supplement will be published alongside every issue right through until winter. All of this will be backed by a strong, integrated marketing plan and campaign to maximise reach and impact across every platform.

鈥淧rint聽remains聽a vital part of Today鈥檚 Golfer鈥檚 platform mix, especially in the UK. Alongside the website,聽video聽and social media, it creates an essential touchpoint for golfers seeking advice to help them play better. Many keen golfers are older, longstanding club members, and they still have a strong affection for print. Research consistently shows that print drives deeper engagement and stronger brand loyalty, which is why it continues to be such a powerful platform. This聽golfing聽demographic still prefers reading longform content in print rather than on a tiny phone screen. For them, a magazine聽isn鈥檛聽just content 鈥斅爄t鈥檚聽a comfortable,聽familiar,聽and enjoyable way to engage with the sport they love. This makes print a particularly powerful channel for reaching committed golfers.鈥�

罢丑别听ALL New聽Today鈥檚 Golfer聽is available on all聽leading聽newsstands聽now聽or to聽purchase聽online聽or聽via subscription聽from