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Case Studies

Cheerios x KISS, Magic and Absolute Radio

Turning breakfast into moments of joy   The challenge Cheerios wanted to strengthen their connection with parents of children under鈥

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VOXI Mobile X KISS

The challenge VOXI Mobile, a mobile network designed for 16-34-year-olds, aimed to increase brand awareness and encourage switching by reinforcing鈥

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Mentos x鈥 KISS FRESH

Corner Shop Drop The challenge The advertising challenge for this campaign was to reinforce Mentos as a youthful, vibrant brand,鈥

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Ambassador Cruise Line x Greatest Hits Radio

The challenge Ambassador Cruise Line, a newcomer to the cruise industry, had been navigating the market for just three years.鈥

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Sky Unmissables

The challenge In 2023, Sky released an exciting slate of unmissable award-winning content and with the launch of Sky Stream,鈥

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Very X Bauer

What we wear and the way we wear it has the power to transform the way we feel . The鈥

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Wickes X Bauer partnership

A 12-year partnership: Building the Wickes brand . The challenge In 2023, Bauer Media, The Story Lab and Wickes continued鈥

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On The Beach

The challenge Despite holidaymakers finally jetting off on their jollies, summer is the time when On the Beach suffers the鈥

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Grazia X Fibre One

Making Fibre One an item no dieter should be without The challenge From plant crisps to sugar free cakes 鈥撯

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Channel 4’s Derry Girls

THE CHALLENGE The long-awaited final series of Derry Girls, the hilarious show about a Catholic girl鈥檚 high school in 90s鈥

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SPOTiCAR

The Challenge In 2021 the used cars were in high demand, but for consumers, it was hard to know whether鈥

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motors.co.uk

The Challenge The online car dealer wanted to educate audiences on their easy-to-use features, which made choosing the right car鈥

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Toyota & I Am Team GB

The Challenge The aim was to: GET families 35+ & the wider public WHO were suffering from lock down fatigue,鈥

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Tesco – Hackathon

The Challenge Historically, Tesco鈥檚 primary media channel has typically been TV and there has been some reluctance to commit budgets鈥

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Caitlin’s Hour

The Challenge Background: In the UK, over 2,220 teens of driving age died, or were seriously injured, on the roads鈥

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007 – No Time to Die

The Challenge With all eyes on No Time To Die in the hope that James Bond would bring the nation鈥

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Very

The Challenge Very were looking to grow their audience and make their brand a top consideration for potential new customers.鈥

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thortful.com

The Challenge Increase Brand Awareness in a creative way, making thortful.com famous for being a fun brand. Increase Brand Affinity鈥

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Disney+

The Challenge Being a new player in a highly competitive ever growing streaming market Disney+ needed to cut through to鈥

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Heat’s Under The Duvet With VOXI

The Challenge Still a relatively new brand, VOXI鈥檚 main objectives were to drive awareness amongst 16-24s and ensure this hard-to-reach鈥

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KISS, KFC and a Bucket of Fun!

The Challenge At all times,聽KFC want to be at the forefront of their customers minds聽especially for those looking to get鈥

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Samsung Galaxy S21 Launch

The Challenge Samsung have never used an audio partnership for a major launch and wanted to cement the name of鈥

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Ford Commercial Vehicles

The Challenge Building on their successful 鈥楤ackbone of Britain鈥 campaign as the brand that keeps businesses and therefore Britain running,鈥

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The Wickes Partnership

The Challenge When the world went into lockdown, a new kitchen聽was the last thing on people鈥檚 minds, so we needed鈥

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Peugeot Unboring Road Trips

The Challenge The 208 city car and 2008 SUV were two critical all-new model launches for Peugeot The challenge was鈥

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KP Nuts About Christmas

The Challenge KP Nuts has been synonymous with Christmas snacking for decades, however, with Christmas 2020 uprooting normal traditions, it鈥

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Bauer Media Partner With Tourism New Zealand

The Challenge New Zealand is known for its stunning landscapes and iconic scenery, but in the world of social media,鈥

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Enterprise Road Trip To IOW

The Challenge In 2019, Enterprise found trust levels around renting had fallen and needed an influential brand with unrivalled access鈥

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McDonald鈥檚 a Tripple Brand Media Campaign

The Challenge In 2019, McDonald鈥檚 wanted an influential & trusted partner who could help raise further awareness for their amazing鈥

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Direct Line – KISS

The Challenge Direct Line was struggling to resonate with a younger audience, who see very little benefit to insurance due鈥

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Bensons For Beds With Magic

The Challenge Traditionally Bensons For Beds used a sales-driving approach to marketing. But in 2018 that all changed as they鈥

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COVID19 Bensons for beds

The Challenge PARTNERSHIP BACKGROUND The integrated partnership between Bensons for Beds & Magic Radio continues to go from strength to鈥

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COVID19 Where’s Your Head At

The Challenge The Where鈥檚 Your Head At? campaign launched in May 2018 with two key objectives; Drive social action and鈥

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Covid19 Wickes Getting The Right Tone In Lockdown

The Challenge The challenge was split into two main components: 1) To continue delivering record results from our long-standing partnership鈥

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C19 Grazia NHS

The Challenge With lockdown hugely impacting the behavior of everyone in the UK, Grazia needed to act fast and be鈥

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Fruittella

The Challenge We needed to get the message across to uncompromising modern-day mums that Fruit-tella’s 30% less sugar variants are鈥

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GumTree

The Challenge To increase awareness and consideration of Gumtree鈥檚 鈥楩or Sale鈥 and 鈥楳otors鈥 pillars and deliver compelling reasons to drive鈥

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Asda Beauty

The Challenge Drive awareness of the ASDA beauty range among ASDA shoppers and non ASDA shoppers. The Insight 74% of鈥

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Cervical Screening Saves Lives

The Challenge Over 2,500 women a year in England get cervical cancer. However, coverage of screening is at a 20鈥

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Big Feelings

The Challenge To drive awareness of 鈥淭UI鈥檚 Big Feelings鈥 creative route and generate bookings by creating an emotional connection between鈥

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Big Night In

The Challenge Talk Talk TV challenged us to help with two business objectives- educating their target audience on what the鈥

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Life Is A Rollercoaster

The Challenge In the increasingly competitive travel sector, where cut through in the advertising space is increasingly challenging, Universal Orlando鈥

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Beat The Burnout

The Challenge TRESemm茅 wanted to drive awareness of their heat-defence spray, shift behaviour and attitudes around this category as only鈥

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KISS Ibiza With Carphone Warehouse

The Challenge Carphone Warehouse challenged us to engage ABC1 16-44s over summer and launch their character ‘Mowbli’, whilst keeping mobile鈥

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Wake Up With Bensons For Beds

The Challenge Bensons needed to build their brand, shifting perception of them from a price focused retailer to experts in鈥

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Magic In Paris

The Challenge Warner challenged Bauer to 鈥榮tep it up a gear鈥 from their previous campaign surrounding the first Fantastic Beasts鈥

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Co-Op Storytelling

The Challenge To create an 鈥榓lways on鈥 campaign that would enhance brand perception, giving people a reason to make behavioral鈥

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Take The Power Back

The Challenge Smart Energy Meters had seen low adoption amongst low-income households which are more affected by increases in the鈥

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Wear It Your Way

The Challenge The client had 3 clear objectives: To educate and generate awareness of their new foundation, improve brand awareness鈥

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The Big Christmas Sing

The Challenge Co-op鈥檚 ambition is to be the nation鈥檚 most-loved community retailer and a store that makes people feel good.鈥

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Ignite Your Passion

The Challenge Our goal was to stimulate growth of Currys PC World鈥檚 core range of laptops, specifically the HP Pavilion鈥

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