Illuminate
Let鈥檚 get your brand seen with Illuminate.
Illuminate is Bauer Media鈥檚 premium, data-led targeted advertising solution across digital display and video.
Using Bauer鈥檚 rich first-party data from our network of influential brands, advertisers can target hundreds of audiences across trusted, brand-safe audio and publishing brands.
Our data unlocks detailed insights and actionable recommendations to help advertisers understand who is seeing and engaging with their activity.
Illuminate reaches 100% of Bauer鈥檚 consented users, including the 71% who are not reachable with third-party cookies.
Turn our audiences into your customers
We have 250+ targeting options, with targeted reach tailored to advertiser objectives with Reach and Precision targeting.
Our targeting spans categories including cars, business, demo, entertainment, lifestyle, motorcycling, outdoor, and parenting.
We also work with leading data collaboration tools so advertisers can bring their own data, to find their next set of customers.
Whatever the brief, Illuminate has a targeting solution.
Standout with innovative creatives tailored to objectives
Illuminate offers a range of innovative formats, from leaderboards and double MPUs, to socially inspired rich media and adaptive video streaming.
Our display ad specs can be found .
Comprehensive insights to understand and learn from every campaign
Illuminate offers insights at every stage of a campaign, including planning, optimisation, and post-campaign analysis with detailed reporting that goes beyond clicks.
A range of measurement tools are available, spanning attention, attribution, and brand lift.
Trusted environments
Illuminate provides brand safety within Bauer鈥檚 trusted advertising environments. This is demonstrated by industry certification, transparent reporting, and secure ad delivery.
Bauer is IAB Gold Standard 2.1 and TAG Brand Safety certified.
Bauer retargeting
Working with audioXi, Illuminate offers retargeting solutions meaning audiences hear more, see more, and do more.
Retargeting significantly increases engagement, with a 6x increase for an entertainment client, compared to those who were not retargeted.
A service-led approach
We combine cutting-edge technology with a human touch, offering a premium, people-led service in an increasingly automated world. Our approach is built on transparency, trust, and innovation, underpinned by Bauer鈥檚 unwavering commitment to brand safety across trusted advertising environments. The result is a platform where data meets creativity and where advertisers benefit from both intelligent targeting and integrity at every step.