Video Ads Specs
Radio Players
Our Radio Players run video ads exclusively as pre-roll before the audio stream e.g. https://www.planetradio.co.uk/kiss/player
Pre-roll plays on user-initiated start of the audio stream.
This is sold in one of two ways:
- Part of Radio Player Takeover – Click for more information.
- Programmatic video ad serving – Contact programmatic [at] bauermedia [dot] co [dot] uk for more information.
Please note: at the current moment in time, we do not offer video ad serving on our YouTube channels.
In-Article Videos
In-article video ads are ads with video-only creatives, which appear between paragraphs of editorial content, existing as a standalone branded message.
It is supported on mobile web, tablet, and desktop inventory.
Key features:
- Video plays automatically when 50% of the ad is in view
- Audio is muted by default
- Interactive “Learn More” button:
- Located at the bottom of the ad
- Only clickable element in the ad
- Directs users to more information when clicked
This format allows users to engage with ad content while scrolling through articles, providing a non-intrusive advertising experience with controlled interaction.
Examples:
Direct Campaigns
When supplying video assets to be uploaded and served through the Bauer ad server, please provide high-quality files following the below specs.
This allows us to create optimised versions for different devices, browsers and connection speeds.
We accept externally hosted URLs or ad manager hosted creatives (video file supplied).
We currently do not support VPAID tags.
| Aspect Ratios/Minimum Resolution | ||
|---|---|---|
| Horizontal | 1280×960 (4:3), 1280×720 (16:9) | |
| Vertical | 720×1280 (9:16) | |
We recommend providing at minimum 1 horizontal video as this will allow creative to deliver across all devices.
Optimal creative would be 1 horizontal and 1 vertical video to allow for optimised delivery.
| Support File Types | ||
|---|---|---|
| MP4, 3GPP & MOV | H264, MPEG4 video, & AAC audio | |
| AVI | MJPEG video & PCM audio | |
| MPEGPS | MPEG2 video & MP2 audio | |
| WMV | ||
| File Size Limitations | ||
|---|---|---|
| Minimum | 4kb | |
| Maximum | 4mb | |
| Bitrate | ||
|---|---|---|
| Minimum | 1500 kbit/s | |
| Length | ||
|---|---|---|
| Maximum | 30 seconds | |
| Audio | ||
|---|---|---|
| Auto-play | No | |
| Vast Tags | ||
|---|---|---|
| VAST version minimum | 2.0 | |
| VAST version maximum | 4.2 | |
Please ensure your VAST tags use the correct template for their version
Please build all tracking into the VAST tag.
Test your vast tag .
Programmatic
.